SEO(Search Engine Optimization), refers to search engine optimization, generally speaking, we can use the rules of the network search engine, seo ranking optimization build a search engine development friendly website, improve the ranking of some keywords, so that your website information is in a more advanced position when being searched. Speaking of SEO has to say SEM, SEM refers to search engine marketing, usually through the establishment of a bidding platform to put some advertising, has achieved the short-term purpose of improving their website design traffic.

In the Internet era, there are many companies do not understand the role of website promotion, which leads to the situation that the popularity cannot rise.saas website building SEO can not only enable the website to conduct keyword ranking tests, but also attract customers and improve the credibility of the website. Therefore, SEO for various websites is very necessary. There are three advantages over other forms of promotion:

1. Low promotion cost

As far as the cost management of website promotion is concerned, most of the promotion work is high cost. We can search for a word, and those that have the word "advertising" written below and displayed at the top are SEM. Although SEM will bring a good traffic, but the cost of promotion activities is also quite high, each click of the user will charge a certain economic fee to the business, generally speaking, each click in a few dollars to ten dollars, once it does not inject a lot of money, SEM will produce interruption, traffic will immediately stop. In addition to the cost control of human resources in China, SEO is almost completely free of related costs.

2. Lasting effect

As mentioned earlier, once the capital injection is stopped, SEM will stop the capital injection and resort to other promotional means such as advertising. SEO short-term effect is not as strong as SEM, but a good SEO can be effective for a long time, once the keyword ranking rises, you only need to do a simple maintenance can maintain the ranking, it costs almost nothing to stay at the top of the search list, so as to bring you a steady flow of traffic.

3. Be specific

Many websites only focus on the promotion of traffic, while ignoring the conversion rate of traffic, but in fact, high-quality traffic is the goal of the website. The change brought about by SEO is not only the improvement of keyword rankings, but also the low traffic conversion rate compared to other promotion methods such as advertising space. It only lets users who don't want to open a web page browse your site through ads, and SEO is all about users. Through SEO optimization, users can make your website appear in a prominent position when searching for keywords. This allows users to find your website when searching for keywords, and this traffic is high-quality traffic. Accurate target and high conversion rate are the main characteristics of SEO.

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Posted by: shanxingjunnan at 02:34 AM | No Comments | Add Comment
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